Understand your passengers
Our solution provides you with valuable KPIs and insights on real-time passenger occupancy levels and on public transportation usage data, allowing you to capture passenger behaviors, segment customer profiles, and gain a deeper understanding of your customer base.
Transport industry challenges
One of the key challenges faced by transport operators consists in being able to deliver excellent customer service. Getting to know and understand your customers is a critical condition to achieve this goal:
- Real-time occupancy: Has any threshold been surpassed?
- Journeys: Where do passengers come from and where do they go?
- Flows: At which stations do passengers get on and off more often?
- Behaviors: How are passengers behaving over time and regions?
- Customer base: Who are my customers and how do they use my services?
What We Do
We provide valuable KPIs and insights on real-time occupancy, passenger behaviors and transport usage
We empower transport operators with valuable analytics, helping them gain a deeper understanding of their customer base
- Real-time occupancy (per transport and per coach)
- Automated alerts in case thresholds are surpassed
- Definition of different thresholds
Journeys and flows
- Origin-Destination matrixes (per passenger)
- Up-Down matrixes (per station)
Passenger behaviors and customer base
- Total foot traffic
- Capture and bounce rates
- New and repeated visits
- Dwell times
- Customer profile and customer base insights
How We Do It
We measure this data by remotely connecting to a transport system’s Wi-Fi infrastructure (no CapEx or setup required!), collecting passive Wi-Fi signals from visitors’ smartphones.
In case the transport system lacks a Wi-Fi infrastructure, we can provide our own Plug & Play sensors.
Ingestion and processing
After capturing the data, we hash (anonymize) the smartphone’s MAC addresses in an irreversible way, in order to make the collected data fully compliant with data privacy regulations.
This anonymized raw data is then stored and computed by Foot Analytic’s proprietary algorithms, being converted into meaningful and valuable KPIs and insights.
Lastly, we deliver all of the KPIs and insights to our clients by displaying them in visually appealing and intuitive dashboards, which are accessible via our web platform (IKNOS Transport).
In case the client wants to consult the data in its own BI tool, we can also provide the captured data via our APIs.
What We Have Achieved