We measure this data by remotely connecting to a facility’s Wi-Fi infrastructure (no CapEx or setup required!), collecting passive Wi-Fi signals from visitors’ smartphones.
In case the physical space lacks a Wi-Fi infrastructure, we can provide our own Plug & Play sensors.
After capturing the data, we hash (anonymize) the smartphone’s MAC addresses in an irreversible way, in order to make the collected data fully compliant with data privacy regulations.
This anonymized raw data is then stored and computed by Foot Analytic’s proprietary algorithms, being converted into meaningful and valuable KPIs and insights.
Lastly, we deliver all of the KPIs and insights to our clients by displaying them in visually appealing and intuitive dashboards, which are accessible via our web platform (IKNOS Retail).
In case the client wants to consult the data in its own BI tool, we can also provide the captured data via our APIs.