Connected Automotive
Control the sales process
Our solution provides you with valuable new KPIs regarding people attraction, sales performance, and marketing Return-on-Investment (ROI), empowering your decision-making with analytics.
Our solution provides you with valuable new KPIs regarding people attraction, sales performance, and marketing Return-on-Investment (ROI), empowering your decision-making with analytics.
The purchasing part of the automotive customer journey is divided in three main phases:
Despite the Decision phase being a critical part of the purchasing process, automotive brands have little to no visibility over the number of sales opportunities visiting the dealer’s showrooms!
Connected Automotive gives automotive players complete control over the sales process by measuring the traffic of people inside the dealerships and identifying real potential customers in terms of Unique Sales Opportunities.
How is this possible? Unique Sales Opportunities are calculated for every dealership by filtering out group visits, short visits (without commercial interest), business visits, repair shop visits and employees from the total traffic.
This process is automatically done by our algorithm, based on a series of rules and premises that can be defined by the brand or dealer.
Therefore, we are able to provide automotive players with valuable insights and KPIs such as: Total Traffic, Unique Sales Opportunities (old and new), and Yearly Opportunities Forecast. We even give automotive players visibility over cannibalization effects between different dealerships.
By connecting such data with the number of Offers and Orders received in a dealership, automotive players can unlock new KPIs such as the Opportunities Capture Rate and the Opportunities Conversion Rate.
Lastly, if automotive players add Marketing Investment data ‘into the mix’, they can obtain other valuable KPIs such as the Customer Visit Cost, and the Customer Acquisiton Cost (per brand and per dealer).
Our solution collects valuable information regarding customer behavior around and nearby exhibitions, such as…
This gives us visibility over some critical KPIs, such as:
We offer a sensor-based Plug & Play solution that detects the presence of visitors in dealerships by collecting smartphones’ passive Wi-Fi signals.
The device starts capturing data from the moment it is plugged into an electrical outlet.
After capturing the data, we hash (anonymize) the smartphone’s MAC addresses in an irreversible way, in order to make the collected data fully compliant with data privacy regulations.
This anonymized raw data is then stored and computed by Foot Analytic’s proprietary algorithms, being converted into meaningful and valuable KPIs and insights.
Lastly, we deliver all of the KPIs and insights to our clients by displaying them in visually appealing and intuitive dashboards, which are accessible via our web platform (IKNOS Automotive).
In case the client wants to consult the data in its own BI tool, we can also provide the captured data via our APIs.
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