FOOT AUTOMOTIVE
Improve In-Dealership experience
Foot Analytics automotive solution gives you the tools and data needed to make better business decisions, boost your sales and increase customer loyalty.
Foot Analytics automotive solution gives you the tools and data needed to make better business decisions, boost your sales and increase customer loyalty.
The customer journey during the purchase process is divided into 3 phases:
In the Decision phase, the customer visits one or more dealerships to take the final decision. This phase is the most decisive part of the purchasing process. In this stage, car brands struggle to measure new sales opportunities in the showrooms due to the lack of sales traffic data. This is where Foot Analytics acts and helps the automotive brands
We enable automotive Brands to have complete control over the sales process by measuring the traffic of people inside the dealerships in terms of Unique Sales Opportunities. Our data covers all the sales process starting when a potential customer enters in the dealership until the Brand estimates dealerships’ sales performances
We offer a Plug & Play solution composed of two sensors that collect smartphones’ passive wi-fi signals in full compliance with GDPR regulations. The installation is done in 30 minutes in 4 different steps. The client has access to data since day 1
Grouping visits as real new opportunities, filtering employees presence and classifying visits as showroom or repair shop visits. By measuring the number of real unique sales Opportunities, we are able to provide to the brands the dealers’ traffic, and we calculate the real Customer Visit Cost and the real Customer Acquisition Cost, key metrics to improve marketing campaigns’ effectiveness and sales performance, respectively
Data are organized and available to both brands and dealers in the form of KPIs on IKNOS platform, a powerful proprietary tool that displays the sales funnel evolution over time, the conversation rates and marketing ROI
Number of people impacted
Interest: classifying impacted people by interest (proximity and dwell time impacted)
Measuring the number of impacts who visit on the following days one of the dealers of the brand.
Which channels impact more strongly on dealer visits?
How long does it take from the start of a TV campaign and the real impact on new visits to the dealer?
What is the cost of any new opportunity driven to the dealer?
We enable automotive Brands to analyse the ROI of each marketing/commercial activity (fairs, vehicles exhibitions in public spaces, …) in terms of the generated impacts and conversions to sales. We quantify the people impacted and segment them by interest (impact distance, exposure time) and analyse how many of them later visit a point of sale. One of our last examples is Casa Seat in Barcelona, where we are measuring the driven traffic from the Casa Seat flagship store to any dealer in the Barcelona Area